Financial advisors getting found through Google searches

5 Tips for Staying on Google’s Good Side

Many financial professionals have been misled when it comes to being found on Google. High cost SEO strategies just aren’t paying off. Financial firms who have artificially worked their way up to “page one” of Google search results are either not there today, or won’t be there for long.

This is to be expected. Google has come a long way in identifying the trickery of the SEO industry and squashing any potential advantage gained. If you exploit a Google loophole by leveraging SEO tactics, expect that it will catch up with you significantly harming your digital reputation and discoverability.

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The Number One Reason Financial Bloggers Fail

Blogging is an outstanding way to enhance your online credibility, position yourself as a thought leader with your clients and prospects, and attract new business into your practice. Want to know the difference between financial advisors who succeed with blogging versus those who fail? The answer might surprise you.

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BrightScope Names Top 100 Social Financial Advisors

BrightScope Names Top 100 Social Financial Advisors

BrightScope is a leader in providing transparency to the financial services industry. With its Advisor Pages product and Financial Advisor Directory, they have built a vast and valid online database of registered financial advisors.

Despite ruffling a few feathers over highlighting regulatory disclosures on their Advisor Pages product (i.e. customer complaints), BrightScope continues to set a new standard for how consumers will find and evaluate financial advisors.

Most recently, BrightScope announced its list of the Top 100 Social Advisors for 2013.

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The value of owned media

Why Your Digital Hub is Much More Valuable Than a Social Network

With the rapid pace of change and lack of control over your presence in social networks, make sure you don’t build your house on sand! Create a digital hub that you own and control first “owned media” and then focus on the social “earned media” opportunities to drive visibility and traffic to your hub.

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Diversify your blog traffic

3 Ways to Diversify and Increase Your Blog Traffic

Diversification. It’s such a critical practice when it comes to investing and managing money. Diversification is also key when it comes to driving and increasing traffic to your blog. You’re not going to get all of your gains from a single source. Here are 3 ways to diversify and increase your blog traffic.

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Got Press? How to Build Relationships with the Media Today

The proliferation of social media has made editors and journalists more accessible today than ever before. However, that means you need to be more strategic and creative in getting their attention. Here are some helpful tips on how to connect with today’s financial media and drive your own “PR”.

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