Many financial professionals have been misled when it comes to being found on Google. High cost SEO strategies just aren’t paying off. Financial firms who have artificially worked their way up to “page one” of Google search results are either not there today, or won’t be there for long.
This is to be expected. Google has come a long way in identifying the trickery of the SEO industry and squashing any potential advantage gained. If you exploit a Google loophole by leveraging SEO tactics, expect that it will catch up with you significantly harming your digital reputation and discoverability.