Wired Advisor will be joining FinCon this year as a media partner! FinCon is the conference where money and media meet. The 2014 conference takes place in New Orleans from September 18-20th.
It’s exciting to finally see visibility rising for financial advisors who are engaged in blogging. Michael Kitces, publisher of the “Nerd’s Eye View” Blog has ranked the top 50 financial advisor blogs and bloggers. He’s also shared his ranking criteria.
As a financial advisor, it’s no longer safe to be a generalist in the digital age. Specific people are looking for specific answers, help, and guidance online. If they can’t identify you as the obvious, trusted resource to guide them through their unique financial journey, they’ll look for a specialist who can.
As live events go more “social”, analyzing the social stream and even participating in the conversation becomes an opportunity to grow your visibility, make new connections, and glean valuable insights. The key in making social media participation useful for you lies in how you handle engagement. As industry-focused conferences such as Morningstar® Investment Conference, Technology […]
Many financial professionals have been misled when it comes to being found on Google. High cost SEO strategies just aren’t paying off. Financial firms who have artificially worked their way up to “page one” of Google search results are either not there today, or won’t be there for long. This is to be expected. Google […]
Blogging is an outstanding way to enhance your online credibility, position yourself as a thought leader with your clients and prospects, and attract new business into your practice. Want to know the difference between financial advisors who succeed with blogging versus those who fail? The answer might surprise you.
BrightScope is a leader in providing transparency to the financial services industry. With its Advisor Pages product and Financial Advisor Directory, they have built a vast and valid online database of registered financial advisors. Despite ruffling a few feathers over highlighting regulatory disclosures on their Advisor Pages product (i.e. customer complaints), BrightScope continues to set […]
With the rapid pace of change and lack of control over your presence in social networks, make sure you don’t build your house on sand! Create a digital hub that you own and control first “owned media” and then focus on the social “earned media” opportunities to drive visibility and traffic to your hub.
Diversification. It’s such a critical practice when it comes to investing and managing money. Diversification is also key when it comes to driving and increasing traffic to your blog. You’re not going to get all of your gains from a single source. Here are 3 ways to diversify and increase your blog traffic.
The proliferation of social media has made editors and journalists more accessible today than ever before. However, that means you need to be more strategic and creative in getting their attention. Here are some helpful tips on how to connect with today’s financial media and drive your own “PR”.
Part 2 of the top 10 most common mistakes found on financial advisor blogs. Make sure you aren’t making these mistakes with your blog!
Learn the top 10 most common mistakes we see with financial advisor blogs and how to fix or avoid them! (Part 1 of a two part series)
For the month of March, we challenged financial advisor and industry professionals to step-up their blogging efforts with the Wired Advisor March Madness Financial Blog Challenge! The rules of the challenge? Each participant is striving to publish 16 blog posts (the Sweet 16) during the month of March.
It is undisputed that WordPress is the most powerful, flexible, and popular open-source Content Management System on the market today. It’s a “best in class” digital resource, and this is why we utilize WordPress as the foundation for building financial blogs for our clients. If you’re considering launching a financial blog or website using WordPress, […]
What do you think when you see or interact with someone who doesn’t seem authentic? How does it make you feel? Do you trust this person? Would you do business with this person?
Ready to up your blogging game? Join the Wired Advisor March Madness Financial Blog Challenge!
Have you launched a blog yet? If so, are you consistently filling it up with high quality content that can help the members of your target markets get smarter, solve a problem, or achieve more?
[VIDEO] Have you seen the H&R Block television commercial entitled “Get Your Billion Back, America”? This is an absolutely brilliant campaign for the positioning of the value of advice, and one that we should learn from as an industry.
- Establishing Online Authority with Google+ May 25, 2013
- 7 Reasons Why Financial Advisors Should Use WordPress November 12, 2012
- Where Are the Financial Advisor Thought Leaders? October 24, 2011
- Will Financial Advisors Get to Be Socially Authentic? June 23, 2011
- How to Build an Awesome Twitter Profile July 20, 2012
- How to Use Storytelling as a Marketing Strategy February 18, 2012
- Thought Leadership Content Marketing in Social Media Times October 9, 2011
- 5 Steps to a Smarter LinkedIn Network January 13, 2015
- WA 21: A Conversation with Jay Palter on All Things Digital Marketing (for Professionals) December 23, 2014
- WA 20: How Ted Jenkin Attracts New Clients to His Gen XY Financial Firm November 21, 2014
- WA19: A Conversation With Carl Richards, Founder of Behavior Gap November 14, 2014
- WA 18: DIY Video Tips and Tools With Caleb Wojcik November 7, 2014
- WA 17: BrightScope is Bringing Greater Transparency to Investors October 31, 2014
- WA 16: 7 Tips to Power Up Your LinkedIn Profile for Influence October 24, 2014
About Wired Advisor
Stephanie Sammons is the founder and CEO of Wired Advisor. We help entrepreneurial financial advisors and firms build a more powerful digital presence.