I believe that Twitter can be better integrated with a WordPress blog than any other social media network. I say this from experience: Twitter is the second-highest single referrer of traffic to my blog, behind only Google.
Twitter is my favorite social media network — not only because it allows you to easily build a following and interact with just about anyone in the blogosphere, but also because it can be so easily utilized to drive traffic to your site. If you do not yet have a Twitter profile that is active, read this post to learn more about how to build a following on Twitter.
The end goal of social media engagement and marketing is to ultimately drive traffic back to your blog. On your blog is where you have the best opportunity for a prospective client to get to know, like, and trust you. In addition, if a visitor to your site decides to “opt-in” to your email list, you have the ability to further cultivate the relationship through email, phone, or potentially face-to-face contact. Building a powerful presence on Twitter will help you grow your blog traffic.
In this post I want to focus on the 4 strategies to employ for driving Twitter traffic to your site.
1. Social Sharing
This is the most obvious of the three strategies but bears mentioning nonetheless.
Put simply, if you want people to share your content then the golden rule is to make it as easy as possible for them to do so. The plugin that we utilize most at Wired Advisor to facilitate social sharing of blog posts is Jetpack.
Jetpack is a tool developed by WordPress that automatically inserts social sharing buttons at the bottom of each blog post.
There are additional social sharing plugins for WordPress on the market, but we have found Jetpack to be the most reliable and the least likely to conflict with other WordPress plugins that may be installed on your blog. Additionally, you don’t want to overwhelm your visitors with too many options for social sharing. Keep it simple, and make sure to display the sharing buttons for the social networks where your target market is most likely to be engaged.
2. Insert “Click to Tweet” Links into Blog Posts
The blogosphere has become littered with “tweet this” links in the last year or so. And with good reason — they are highly effective. I did some testing and discovered that your post is likely to be tweeted by 25% more if you include a “tweet this” or “click to tweet” link within your post.
In case you don’t know what I am talking about, the concept is very simple — you include a phrase or sentence in your post that can be tweeted out along with a link back to your blog post:
It’s a great way of incentivizing people to tweet out a link to your blog post when they might not do so otherwise. The more interesting and intriguing the text they can tweet out, the more likely they are to do so.
Creating these links is really simple with the Click to Tweet service that is free to use. Simply visit Click to Tweet to create your custom message and link, and copy/paste the new Click to Tweet link that is generated into your blog post! (Hint: To keep the link to your post short and trackable, use a shortening service such as bit.ly)
That’s it! You can now embed as many tweets as you like within your posts and pages.
3. Auto-share Your Blog Posts as They’re Published
Automatically sharing your blog posts as soon as they are published is yet another strategy for enhancing the visibility of your posts and getting traffic back to your blog. At Wired Advisor, we believe you should distribute your blog posts widely amongst your social networks above and beyond Twitter. This will ensure maximum visibility, traffic, and sharing opportunities.
You can configure the Jetpack plugin on your WordPress site to share your blog posts as they are published using the “publicize” feature (Jetpack was covered in #1). This requires some minimal configuration of the plugin.
The service we utilize for auto-sharing of Wired Advisor client blog posts is Dlvr.it. (Dlvr.it offers a limited free plan) With Dlvr.it, you can have your blog posts pulled into the service and automatically distributed to all the major social networks.
Keep in mind that auto-sharing your blog posts will only distribute them out to social networks ONE time. It is acceptable to share your new posts a few times to Twitter.
4. Tweet Out Evergreen Posts
This is my favorite strategy for sending more traffic to your blog via Twitter. Here’s what happened to referrals from Twitter when I implemented it:
The concept is simple: just periodically tweet out old posts from your blog. However, it is important to make sure that you only tweet out the “evergreen” content — i.e. those posts that are as relevant today as they were when they were first published.
Carrying out this process manually would be a real pain which is why I co-developed Evergreen Post Tweeter. With this plugin you simply tag any post that warrants tweeting then set it to only re-tweet posts with that tag.
The plugin then does the rest and re-tweets your selected old posts randomly. As the analytics screenshot included above shows, this can have a very beneficial impact on the traffic sent to your blog from Twitter.
I strongly recommend that you do not abuse this plugin — sending out multiple tweets a day may antagonize your followers. As you can see from the above screenshot, I have the plugin set to send out a new tweet every sixteen hours.
Scraping the Surface
The above three strategies will not only serve you very well in sending more Twitter traffic to your blog but can also help you grow your Twitter following. If you are a financial advisor who hasn’t begun to develop a Twitter presence, you may be missing valuable opportunities to build relationships and relevant traffic to your blog or website.
Here, you can learn some tips for how to build an awesome Twitter presence and be well on your way.
If you find that sharing your blog posts on social networks is not generating traffic to your blog, you may have one of these two problems: Your headlines aren’t intriguing enough or your blog post content is not resonating with your network. Fortunately these two things can be improved upon!
It is vital that you spend a little time every day on building and maintaining your Twitter presence or you will find that the above strategies become rather ineffective. Although you can automate certain aspects of social media, it can never be a truly passive marketing method.
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