Are you a golfer? Or what I should say is, do you attempt to play golf?
I’ve tried to hit that little white ball around for years. I remember in the early days of my first few rounds feeling completely clueless about everything from which club to use, how to hold the club, what a birdie meant, and never mind trying not to whiff the ball and embarrass myself!
There is a lot at stake when you are standing up on that tee box with all eyes on you isn’t there? NO PRESSURE.
To be decent at the game of golf, you have to learn the tools, the rules, and the etiquette of the game. You also need to practice…not only to compete…but just to be able to actually play and make it through 18 holes! If you’re a golfer, you know what I mean.
So what on earth does golf have to do with social media? Can these things really be compared?
Interestingly enough, I think there are some huge similarities between the two. If you want to understand what’s involved with leveraging social media in your business, understand the process of learning to play golf.
Here is a story I’ve shared about golf as a metaphor for social media. If you play golf or you’ve ever tried to play, I think you’ll appreciate it. This post first appeared on my personal blog about building online influence. Check it out below and let me know what you think: