Josh Brown of the Reformed Broker gets it. He’s opinionated, edgy, authoritative, funny, and one of the most followed financial advisors on Twitter (with 24k+ followers to boot).
Josh was recently featured in an Investment News interview entitled “For This Advisor, the Blog’s the Thing“.
My favorite quote from the interview:
Creating content on Facebook or LinkedIn is insanely stupid. You don’t own it, it’s on there, but not under your own banner. It cost $13 to buy a domain name. Why wouldn’t every adviser using social media have their own blog? There are no reasons not to, and the reasons to do so are so compelling. So I think when people talk about social media — “I sent 500 tweets, why didn’t I get any clients?” — it’s because you’re not establishing anything. Tweets are disposable. The average lifespan of a tweet is less than two minutes. If you’re not doing something more permanent in your own space, social media is not going to do you any good.
Josh figured out several years ago that content was (and is) his companion, and that, well, content is marketing. I’m not talking about the kind of financial content that makes your eyes cross or serves as bedtime reading material.
I’m talking about content that tells us who you are, why you’re different, and what you really think! Content that creates interest and engages.
Not only do I know what Josh is thinking most of the time, but he’s mastered the art of short form blogging at the Reformed Broker so you can consume small doses throughout the day if you wish. Some days I enjoy a little Josh, other days I don’t get around to seeing what he’s up to. But I know he’s always there sharing his ideas and insights on the blog that houses and organizes his original thinking over the years.
In a real-time, online, social, and hyper-connected world, there is no other way to grow your influence. None. So while you’re still wondering whether or not blogging works, the rest of us will be busy building our businesses through blogging.
I Blog Therefore I Advise dlvr.it/1kgs0H
— Downtown Josh Brown (@ReformedBroker) June 18, 2012