I believe that Twitter can be better integrated with a WordPress blog than any other social media network. I say this from experience: Twitter is the second-highest single referrer of traffic to my blog, behind only Google.
Twitter is my favorite social media network — not only because it allows you to easily build a following and interact with just about anyone in the blogosphere, but also because it can be so easily utilized to drive traffic to your site. If you do not yet have a Twitter profile that is active, read this post to learn more about how to build a following on Twitter.
The end goal of social media engagement and marketing is to ultimately drive traffic back to your blog. On your blog is where you have the best opportunity for a prospective client to get to know, like, and trust you. In addition, if a visitor to your site decides to “opt-in” to your email list, you have the ability to further cultivate the relationship through email, phone, or potentially face-to-face contact.
In this post I want to focus on the 4 strategies to employ for driving Twitter traffic to your site.