What works in social media (for financial advisors) is simple in theory, but more difficult in practice.
The reason it’s more difficult in practice is that to achieve meaningful business outcomes, social media requires a steep (but mostly short-term) learning curve on your part and a long-term commitment from you. Said another way, it’s an ongoing investment of your time.
Consider this: would you have an intern do your live, in-person networking for you? Would you have an intern deliver your presentation to a room full of qualified potential clients? Would you have an intern engage in direct conversations with potential clients? The answer is most likely “no.” I don’t know many (if any) financial advisors who would agree to being represented or replaced by an intern in these kinds of live, in-person settings.