Are you lagging behind in your social media presence? Are you worried that it takes too much time or that you may not know which activities to focus on when participating in social networking? You are not alone. Social media is fragmented, somewhat complex, sophisticated, and constantly changing. There is so much information out there […]
Archive | Social Media MarketingRSS feed for this section
Do you have a professional presence on social media sites? Do you believe that there are business benefits to utilizing social media? Perhaps you aren’t convinced that social media can benefit your business. Or, maybe you are not sure exactly how it fits or how to leverage social media for business. Either way, in this […]
What works in social media (for financial advisors) is simple in theory, but more difficult in practice. The reason it’s more difficult in practice is that to achieve meaningful business outcomes, social media requires a steep (but mostly short-term) learning curve on your part and a long-term commitment from you. Said another way, it’s an […]
In my work with financial advisors and firms, I have learned that one of the biggest obstacles to engaging in social media is knowing what to share on social networks. You’ve built your social media profiles and they look fantastic. Now what? I’m going to help you get unstuck and give you some recommendations for […]
Are you a golfer? Or what I should say is, do you attempt to play golf? I’ve tried to hit that little white ball around for years. I remember in the early days of my first few rounds feeling completely clueless about everything from which club to use, how to hold the club, what a […]
As financial advisors, most of us have been conditioned to think in terms of quantifiable returns. We manage to, measure, and report portfolio performance to clients. Ultimately though what we really do as financial advisors is help guide our clients. We help them make smart decisions about their money when times are tough and we […]
In the digital age, it’s critical to help your clients and prospects rise above the noise and view you as the primary resource to follow. Here are 3 ways you can create a better experience for clients and prospects.
Social media is not just some fly by night fad. It’s the biggest shift in our society since the printing press. The individual is now the media programmer. We all have access to new media tools in order to publish and share our own thought leadership content, not just the major media outlets and not […]
Social media profiles are not the strategy, they are part of the foundation. Building a professional and consistent foundation across the social web is critical to shaping your online reputation. However, it’s only the beginning. The most important driver of social media strategy is something you may not have considered.
Creating a marketing theme is part branding and part positioning. I’m a big believer in the power of developing a unique marketing theme because it can help you stand out in a crowded industry where there is a tremendous amount of competition. Create a marketing theme that is consistent with who you are, what you […]
I'm Stephanie Sammons, founder and CEO of Wired Advisor. We specialize in helping professional services entrepreneurs (financial advisors, lawyers, accountants, consultants and coaches) build digital influence for business and marketing success.