SEO, otherwise known as Search Engine Optimization, is so intriguing isn’t it? It’s this idea that you can outsmart an algorithm and consistently outperform a moving target.
The concept behind SEO is not much different than the concept behind trying to consistently beat the S&P. Most people (and professionals) can’t do it.
Your chances of standing out with Google don’t have much to do with SEO anymore. Short-term SEO strategies designed to game Google are becoming a thing of the past. In fact, you risk stiff penalties if you do attempt to game the system. It’s just not worth it. If you’re slapped by Google, your site sits in the penalty box until you can get out of it, and that could be costly.