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If you’re new to Search Engine Optimization (SEO), it can seem like a dark art. It just looks and sounds so complicated.

But I have some good news – it isn’t. At least, it doesn’t have to be. As a small business, you are not likely to have a huge marketing budget, and you can spend a lot of money on SEO without getting very far. But in reality, you can achieve good results without a significant investment.

Arguably the most important part of SEO is onsite optimization. Having all of the sites in the world pointing at yours will not be much help if the search engines aren’t ranking you for relevant keywords. Onsite optimization is all about making it easy for search engines to figure out who will benefit from seeing your content.