As a financial advisor, it’s no longer safe to be a generalist in the digital age. Specific people are looking for specific answers, help, and guidance online. If they can’t identify you as the obvious, trusted resource to guide them through their unique financial journey, they’ll look for a specialist who can.
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Professional financial advisors could learn a lot from personal finance bloggers and robo-advisors, the new breed of online financial advisor. So many of the personal finance bloggers have powerful personal brands, a strong and multi-faceted online presence, and modern business monetization strategies in place. Most financial advisors don’t. Robo-advisors are successfully leveraging technology to deliver […]
As the internet continues to evolve with the advent of social media and increased content accessibility through mobile devices, it’s time to rethink your web presence. Here are some thoughts on the power of evolving beyond the traditional website and virtually franchising your online presence to drive multiple touch opportunities with your target markets.
The challenge with social media is not in learning the tools. It’s something else that you may not have started thinking about.
I'm Stephanie Sammons, founder and CEO of Wired Advisor. We specialize in helping professional services entrepreneurs (financial advisors, lawyers, accountants, consultants and coaches) build digital influence for business and marketing success.