Do you have the shiny new tools syndrome when it comes to digital and online marketing tools?
I have to admit, I’m kind of a digital tools collector myself given my background in music software and my work in digital marketing over the last 4 years. I spend a lot of time researching, testing, and evaluating digital tools before I make the decision to incorporate them into my foundational platform and online marketing process. Thankfully though, I do have the foundation and process in place. This helps to simplify and streamline my purchasing decisions.
Are you guilty of signing up for digital tools that are half-configured or hardly utilized while having no real digital marketing process in place?
Prioritizing tools over process leads to a chaotic mess to manage. More importantly, it can lead to lackluster results.
Here is the simple math: You are going to get a better ROI on your online marketing efforts when you’re not spending a fortune on online marketing tools. (lower costs mean greater potential profit)