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How to Leverage the Science of Persuasion in Relationship Marketing

Are you leveraging the science of persuasion in your business? Robert Cialdini has developed a short video that gives 6 unforgettable short cuts for becoming a better influencer.

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get on the path to online business success

Building Online Influence is the Path to Business Success

Are you earning the trust you deserve by building online influence? Develop a sustainable program that creates online credibility and trust to attract the right relationships into your practice.

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Klout for financial planners

Why Having Klout May Soon Matter to Financial Planners

This is a guest post from Michael Kitces, MSFS, MTAX, CFP, CLU, ChFC. Michael is the director of research for Pinnacle Advisory Group, a private wealth management firm located in Columbia, Maryland that oversees approximately $1 billion of client assets. Identifying centers of influence has been useful and effective for businesses and advertisers as long […]

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