Archive | Build Online Influence

RSS feed for this section

How to Leverage the Science of Persuasion in Relationship Marketing

Are you leveraging the science of persuasion in your business? Robert Cialdini has developed a short video that gives 6 unforgettable short cuts for becoming a better influencer.

Read full story Comments { 3 }
get on the path to online business success

Building Online Influence is the Path to Business Success

Are you earning the trust you deserve by building online influence? Develop a sustainable program that creates online credibility and trust to attract the right relationships into your practice.

Read full story Comments { 1 }
Klout for financial planners

Why Having Klout May Soon Matter to Financial Planners

This is a guest post from Michael Kitces, MSFS, MTAX, CFP, CLU, ChFC. Michael is the director of research for Pinnacle Advisory Group, a private wealth management firm located in Columbia, Maryland that oversees approximately $1 billion of client assets.

Identifying centers of influence has been useful and effective for businesses and advertisers as long as people of influence have wielded power in their communities. Historically, though, the challenge has been that it’s not always clear who is influential, especially in relatively narrow niches. However, as the use of social media continues to grow and evolve, quantifying influence, at least through social media channels, is becoming possible for the first time – and companies are jumping quickly to fill the void.

Read full story Comments { 3 }