Financial Advisor Blogging and Social Media Strategy
Are you leveraging the science of persuasion in your business? Robert Cialdini has developed a short video that gives 6 unforgettable short cuts for becoming a better influencer.
Are you earning the trust you deserve by building online influence? Develop a sustainable program that creates online credibility and trust to attract the right relationships into your practice.
This is a guest post from Michael Kitces, MSFS, MTAX, CFP, CLU, ChFC. Michael is the director of research for Pinnacle Advisory Group, a private wealth management firm located in Columbia, Maryland that oversees approximately $1 billion of client assets.
Identifying centers of influence has been useful and effective for businesses and advertisers as long as people of influence have wielded power in their communities. Historically, though, the challenge has been that it’s not always clear who is influential, especially in relatively narrow niches. However, as the use of social media continues to grow and evolve, quantifying influence, at least through social media channels, is becoming possible for the first time – and companies are jumping quickly to fill the void.
Stephanie Sammons is the founder of Wired Advisor™ and a nationally recognized digital business strategy thought leader, consultant, marketer, speaker, and writer. She works primarily with financial advisors and firms, executives, and business professionals.
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Yvan De Munck: As always, great insight on the subject. Thanks !...
Larry Klein: Everything you state is accurate but there are 2 p...
Stephanie Sammons: I really like the way you put that Mark. Excellent...
H. Jude Boudreaux, CFP®: Nice article Stephanie. I'm always surprised whe...
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