What do you think when you see or interact with someone who doesn’t seem authentic? How does it make you feel? Do you trust this person? Would you do business with this person?
One of the interesting things about the Internet is that you really can control how you portray yourself to others. However, research increasingly shows that, even as it’s easy to create a facade online, what people — including your clients — really want is authenticity. For someone to trust you online, you need to somehow connect with them and become likable. A potential client needs to feel as if you know them and they know you before ever meeting you in person.
Studies indicate that consumers, customers, and clients crave authentic online interactions, as well as authentic interactions in “real life.”