A New York Times blog article entitled “Blogging to Build Your Business” walks through some very compelling reasons as to why it should be core to your digital and social media strategy.
The author of the article @smallbizlady says:
Social media can be great tools to drive traffic, but it is the blog that will do the most to build a platform. While there is much debate about the return on investment for time spent in social media, the results of blogging are easier to evaluate: unique visitors, comments, interactions, time on site and other social media metrics can help businesses learn about customer interests and pain points.
To read the full article CLICK HERE.
Will you launch a professional blog to build your online influence? Why or why not?