About Tom Ewer

Tom Ewer is a Wired Advisor contributing author partner. Tom is a freelance writer and business blogging expert. He is a contributor to a number of high profile blogs and is considered an authority on blogging and content marketing. Follow Tom on Twitter and Google+
Author Archive | Tom Ewer
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How to Drive More Twitter Traffic to Your WordPress Blog

By on June 17, 2013 in Twitter for financial advisors

I believe that Twitter can be better integrated with a WordPress blog than any other social media network. I say this from experience: Twitter is the second-highest single referrer of traffic to my blog, behind only Google.

Twitter is my favorite social media network — not only because it allows you to easily build a following and interact with just about anyone in the blogosphere, but also because it can be so easily utilized to drive traffic to your site. If you do not yet have a Twitter profile that is active, read this post to learn more about how to build a following on Twitter.

The end goal of social media engagement and marketing is to ultimately drive traffic back to your blog. On your blog is where you have the best opportunity for a prospective client to get to know, like, and trust you. In addition, if a visitor to your site decides to “opt-in” to your email list, you have the ability to further cultivate the relationship through email, phone, or potentially face-to-face contact.

In this post I want to focus on the 4 strategies to employ for driving Twitter traffic to your site.

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How to Build a Twitter Following and Interact with Potential Clients

How Financial Advisors Can Build a Relevant Twitter Following

By on June 4, 2013 in Twitter for financial advisors

You’ve heard it countless times — social media offers great opportunities to interact with and potentially find new clients. However, you may not not have seen those claims in action yet. Perhaps this isn’t happening for you…yet.

With that in mind, in this post I want to focus on how you can give your Twitter account a sharp boost. I’m talking about quick and tangible results that can give you the impetus to drive your social media strategy forward with a renewed vigor. Like anything worth doing it will take some work, but the potential upside is great.

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10 Reasons Why WordPress is the Best Platform for Your Business

7 Reasons Why Financial Advisors Should Use WordPress

By on November 12, 2012 in Advisor Blogging

WordPress is a powerful and easy-to-use content management system for financial advisors and financial firms to publish their thought leadership insights and get found by their target markets. In this post I’ll cover 7 reasons why WordPress is indeed your best option.

First, if you encounter a web design or development company that relies on a proprietary (closed) website platform or system, that is the exact point you should turn and walk away. When it comes to building a scalable and functional online content management system that will benefit your bottom line, nothing beats the open source, flexible, and powerful WordPress platform.

Building your professional content management system on WordPress will provide you with an immediate advantage over competitors who use proprietary content management systems.

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How to Create Irresistible Content for Your Ideal Customers

How to Create Irresistible Content for Your Ideal Clients

By on October 19, 2012 in Advisor Blogging

Do you write with a belief that your words have the potential to convert leads into clients? And more importantly, do you write with the deliberate intent of doing exactly that? The purpose with which you write your blog posts can make all the difference to your blog’s potential for success.

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10 Tips to Boost Traffic to Your Blog

10 Tips to Boost Traffic to Your Blog

By on August 16, 2012 in Advisor Blogging

If you are thinking about launching a blog, or if you’ve been blogging for awhile, understanding how to effectively promote your blog can be very important to your success.

Blogs are digital assets that acquire value over time. If your goal is to attract and cultivate leads from your target markets with your blog, you must first focus on growing your visibility; or attracting blog traffic.

If you’re not blogging and you are relying on a static website to grow your online visibility, you are missing a tremendous opportunity to grow your business over time.

If you want your blog to be successful and sustainable for the long run, you will need to focus on two key principles:

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Search Engine Optimization: Your 5 Step Onsite Optimization Checklist

Search Engine Optimization: Your 5 Step Onsite Optimization Checklist

By on August 1, 2012 in SEO

If you’re new to Search Engine Optimization (SEO), it can seem like a dark art. It just looks and sounds so complicated.

But I have some good news – it isn’t. At least, it doesn’t have to be. As a small business, you are not likely to have a huge marketing budget, and you can spend a lot of money on SEO without getting very far. But in reality, you can achieve good results without a significant investment.

Arguably the most important part of SEO is onsite optimization. Having all of the sites in the world pointing at yours will not be much help if the search engines aren’t ranking you for relevant keywords. Onsite optimization is all about making it easy for search engines to figure out who will benefit from seeing your content.

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The 4 Image Sourcing Resources You Need for Your Blog

The 4 Image Sourcing Resources You Need for Your Blog

By on July 12, 2012 in Advisor Blogging

Writing blog posts is one thing – bringing them to life with relevant and interesting images is something else altogether.

If you are new to the blogging world (or even if you are not), trying to find images for your blog posts can be a painful process. One easy (but expensive option) is to use a stock image website such as iStock Photo. But if you knew that there were millions of completely free images within your grasp, why would you ever choose to do so?

With that in mind, today I want to introduce you to the four completely free services I use to find images for blog posts.

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