Content is king ~ Bill Gates
You may have seen the above quote before. It is in fact the title of an article written by Gates way back in 1996, when the Internet was in its relative youth. You have to hand it to Gates for recognizing so early on how important content would be for what was at the time a new and unfamiliar medium.
But what does it mean to you? Well, if you’re reading this then you’ve probably already bought into the idea that consistently publishing online content to your blog can be leveraged to attract new clients. As such, content can be king — providing a healthy return on your investment by driving prospective clients to your website.
And that’s where the usage of canned content comes into focus. It seems too good to be true — you purchase a package of content (often referred to as ‘PLR content’) specific to your industry that can be used for blogging, social media, and email marketing. But is it really the panacea that the content’s providers would have you believe? Let’s explore the advantages and disadvantages.