Wired Advisor eMarketing

Weekly Inbound Marketing Insights for financial advisors and financial services firms

Want to know what the most important business asset is in a wired world? It may not be what you’re thinking.

Becoming a publisher is a way for you to lead, teach, inspire, and educate your target markets in a public setting in a way that can attract them to you. As people get to know who you are and what you’re about through your public digital publishing efforts, they will get to know, like, and ultimately trust you.

Want to find high quality, relevant content to share with your connections? Grow your influence with “LinkedIn Today”! As LinkedIn describes it, LinkedIn Today allows you to discover what the world’s professionals are reading, sharing AND tweeting. Bottom line, it’s a professional social news source that you can utilize to grow your social influence.

Too many people are using LinkedIn Groups to market their own businesses outright. Here are 5 steps for building influence in LinkedIn Groups!

There is no single magic formula for success in social media. What are you uniquely qualified to talk about and how can you help others? What mediums are you comfortable with (writing, audio, video)? Do you enjoy teaching and coaching others? Who are you trying to reach? Have you defined your target niche markets? How much time do you want to commit to marketing your practice? What is landing one significant new client worth to you? What about retaining existing clients and reaching their kids?

Learn more about the state of financial advisor blogging. Today’s financial advisor bloggers are paving the way and changing the industry.

There is much debate on the subject of whether or not social media will have an impact on the bottom line. Financial advisors are asking “will social media bring us new clients”???

One of the primary ways to become the “go to” resource in your niche market(s) outside of creating and self-publishing your own content to a professional blog is to collect and share interesting, relevant, and insightful content with your social connections and client/prospect email lists.

The markets are down, how are your marketing efforts going to go up and match the experiences and expectations of your clients and prospects?