Technorati Media is a leading authority on digital influence and social media with a reach of over 130 million unique monthly visitors. Recently, Technorati Media published their 2013 Digital Influence Report. The findings were regarding the power of blogging were significant for business professionals, including financial advisors.
If you’re a financial advisor and you’re not blogging, you may want to consider launching one. Blogging is the most superior form of digital marketing for building influence. Influence leads to growth in traffic, connections, relationships, and sales. Simply put, building influence through blogging builds business.
The Majority of Online Influencers are Bloggers
Let’s look at another reason as to why it’s important for financial advisors to blog. According to the Technorati Digital Influence Report, 86% of influencers blog. You may think of yourself as being influential, but if you’re not blogging in the digital age, you’re likely not going to be influencing anyone online.
It doesn’t matter how active you are on social networks if you’re not connecting people to something…like your unique, editorial content.