Why You Need to Become a Digital Publisher

by on January 21, 2012 in Advisor Blogging

Becoming a publisher is a way for you to lead, teach, inspire, and educate your target markets in a public setting in a way that can attract them to you. As people get to know who you are and what you’re about through your public digital publishing efforts, they will get to know, like, and ultimately trust you.

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How to Use “LinkedIn Today” to Build Online Influence

by on January 14, 2012 in LinkedIn

Want to find high quality, relevant content to share with your connections? Grow your influence with “LinkedIn Today”! As LinkedIn describes it, LinkedIn Today allows you to discover what the world’s professionals are reading, sharing AND tweeting. Bottom line, it’s a professional social news source that you can utilize to grow your social influence.

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5 Ways to Build Influence in LinkedIn Groups

by on January 7, 2012 in LinkedIn

Too many people are using LinkedIn Groups to market their own businesses outright. Here are 5 steps for building influence in LinkedIn Groups!

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Is Social Media for Financial Advisors Just a Bunch of Hype?

by on December 29, 2011 in Social Media Marketing

There is no single magic formula for success in social media. What are you uniquely qualified to talk about and how can you help others? What mediums are you comfortable with (writing, audio, video)? Do you enjoy teaching and coaching others? Who are you trying to reach? Have you defined your target niche markets? How much time do you want to commit to marketing your practice? What is landing one significant new client worth to you? What about retaining existing clients and reaching their kids?

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The Year of the Emerging Professional Financial Advisor Blogger

by on December 20, 2011 in Advisor Blogging

Learn more about the state of financial advisor blogging. Today’s financial advisor bloggers are paving the way and changing the industry.

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The Truth About Social Media and Online Marketing in Financial Services

by on December 10, 2011 in Social Media Marketing

There is much debate on the subject of whether or not social media will have an impact on the bottom line. Financial advisors are asking “will social media bring us new clients”???

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4 Tools for Building Business Intelligence in Your Niche

by on December 3, 2011 in Social Business Intelligence

One of the primary ways to become the “go to” resource in your niche market(s) outside of creating and self-publishing your own content to a professional blog is to collect and share interesting, relevant, and insightful content with your social connections and client/prospect email lists.

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Markets are Down, How Should Your Marketing Efforts Go Up?

by on November 23, 2011 in Social Media Marketing

The markets are down, how are your marketing efforts going to go up and match the experiences and expectations of your clients and prospects?

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Finding the Right Fit

by on November 19, 2011 in Social Media Best Practices

At the recent Cambridge Investment Research National Conference in Atlanta, I sat in on the two presentations focused on Social Media use in Financial Services.   Both sessions were packed with advisors and in the first session they had to turn people away to avoid a fire code violation.  Obviously there was a lot of interest [...]

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Leveraging the New and Improved LinkedIn Events Tool for Business

by on November 10, 2011 in LinkedIn

The new and improved LinkedIn Events Tool is going to change the way we utilize events for marketing and connecting with professionals in our industry and community.

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